How Domino's Uniforms & Signs Generated 7,564 Leads And A Massive 53.21x ROI In Just 90 Days
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Verified Results
The Campaign Numbers
By tracking incoming calls through a new phone number, we knew exactly which orders came from uniforms and store signs.
Delivery drivers and store staff wearing the custom uniforms daily
Direct customer calls and walk-ins captured by this setup
New revenue generated during off-peak times from custom uniforms
Total cost to print custom uniforms for all 38 workers
Return on investment compared to campaign costs
ADDX OFFER
We didn't just print shirts. We worked with Domino's to understand their business and planned around their customers most popular pizza choices, focused on increasing orders during their off peak times, and designed uniforms to match their brand guidelines while driving high customer engagement.
Promo on the Slowest Day (Tuesday)
Launch a special uniform promotion on Tuesdays to try and pull in more foot traffic during the slowest day of the week.
✗ REJECTED - The franchise was already running corporate Tuesday deals.
Promo During Slow Hours (Before 5pm)
Target customers specifically during quiet hours before the dinner rush using a high-visibility $5 Large Pizza offer.
✓ APPROVED & EXECUTED - This introduced new customers that they could turn into repeat customers, and didn't interfere with their standard dinner rush pricing.
Domino's custom uniform template blueprint. Front keeps classic brand identity while the back contains tracking call-routing numbers.
38 crew members and drivers wore unmissable uniforms on deliveries, turning every shift into a local billboard.
"By outfitting our field staff with clear offers and a tracking phone line, we generated constant interest with zero extra budget."
How We Tracked 7,564 Customers With Total Accuracy
It can be hard to know where customers come from. To track this, we put a new phone number on the custom uniforms. Every call to that number is recorded as a lead, and every sale from the number was tracked.
"Every time someone called the unique number on the shirt or signage, it instantly forwarded directly to the shop. This isolated the campaign results perfectly, allowing us to attribute every single transaction with zero guesswork."
Our Tracking Checklist:
- ✓ Isolated Phone Line: Call-forwarding line routing direct to storefronts.
- ✓ No Online Mix-ups: This $5 offer was never posted on food apps or social platforms.
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